Sustainability and fair trading standards are at the heart of eka: We choose not to deal with China at any stage of the process due to Gilly’s personal political views. Every decision made for the company involves putting people and principles first before profit, a little more hard work is needed, but in the end Gilly feels eka needs to embody all of her personal principles and beliefs.
Auroville is a universal township with a population of around 2000 people from around the world.
The concept of Auroville – an ideal township devoted to an experiment in human unity – was an idea which had planted its seed in the head of the creator as early as the 1930s. In the mid 1960s the Sri Aurobindo Society in Pondicherry proposed to the creator that such a township should be started. She gave her blessings and work began. The concept was put before the Government of India, who gave their backing and took it to the General Assembly of UNESCO. In 1966 UNESCO passed a unanimous resolution commending it as a project of importance to the future of humanity, thereby giving their full encouragement.
The purpose of Auroville is to realise human unity – in diversity. Today Auroville is recognised as the first and only internationally endorsed ongoing experiment in human unity, also concerned with – and practically researching into – sustainable living and the future cultural, environmental, social and spiritual needs of mankind.
Working with Auroville has allowed eka to concentrate on creating collections of beautifully hand crafted accessories for people and homes that are at the cutting edge of trends with an added gift to the buyer of sustainability and social conscience.
We here at eka don’t think that ethical credentials should mean that style, design or luxury are compromised- ‘GOOD’ fashion shouldn’t be boring, you should be able to indulge yourself buying handmade, gorgeous accessories that you love and the fact that it has been created ethically should be an added gift from us.
We all love buying with our hearts. With eka, style and quality are valued over disposability and we know that fashion won’t sell on principles alone, it needs to be truly lovely.